Winter holidays increased online spending, New Year's resolutions boosted gym memberships
E-commerce in the Baltic states experienced remarkable growth during the holiday season, achieving a turnover of €140 million. As 2025 began, the surge in New Year's fitness resolutions significantly boosted gym attendance and drove demand for related services. This trend was evident in e-commerce rankings, where three gym operators secured spots among the top 20 leaders, as reported by Paysera.